Softouch Couture

Chapter IV

Glam

The reception. Built to move until the last dance.

A sculpted beaded mini with a crystal shoulder
A sculpted beaded mini with a crystal shoulder
Crystal-shoulder beaded mini, Teal and bronze, full length
Crystal-shoulder beaded miniFrom £1,500Made to order
Rose-sculpted sequin gown, Rose pink, full length
Rose-sculpted sequin gownFrom £1,500Made to order
Sheer floral appliqué gown in olive, Olive, full length
Sheer floral appliqué gown in oliveFrom £1,500Made to order
Orange lace gown with ruffled shoulder, Orange, full length
Orange lace gown with ruffled shoulderFrom £1,500Made to order
Red off-shoulder ruffle mermaid, Red, full length
Red off-shoulder ruffle mermaidFrom £1,500Made to order
Liquid satin gown in teal, Teal, full length
Liquid satin gown in tealFrom £1,500Made to order
Beaded corset gown in amethyst, Amethyst, full length
Beaded corset gown in amethystFrom £1,500Made to order
Sculpted bronze gown, Bronze, full length
Sculpted bronze gownFrom £1,500Made to order
Chapter IVView all 10 pieces
Shop glam

Made to order

Six steps from the first conversation to the final fitting.

The Whisper, Soft Whispers collection
The Whisper, Soft Whispers collection

Step 1: Consultation

Meet us in Lagos, in London or on a video call. We talk through the occasion, your ideas and the design.

Consultation from £100, non-refundable. Two design reviews.

Step 2: Design approval

Within 72 hours you receive a sketch and design proposal. Approve it and we send the final invoice and contract.

No further design changes after approval.

Step 3: Production timeline

You receive a Production Timeline Contract that sets out every stage, from department processing to fittings and delivery.

8 to 12 weeks from payment. Express adds 30%.

Step 4: Measurements and fabric

In person, we measure you at the atelier. On a virtual consultation, we send guides so you can measure accurately.

Fabric is finalised after payment.

Step 5: Making and fittings

Our artisans make the garment by hand, then fit it to you: a base fit, an optional process fit, and a final fitting.

Up to three fittings.

Step 6: Completion and delivery

Approve the finished piece, then collect it in person or have it shipped to you.

Collected or shipped worldwide by DHL.

Book a consultation
Read the full process

Ifedayo

Founder and creative director.

Ifedayo, founder and creative director of Softouch Couture
Ifedayo, founder and creative director.
“For the brand, true elegance is about striking a harmonious balance between luxury and accessibility.”
Odebunmi Ifedayo Fadekemi, to Stylerave, 2024
Meet the designer

Two houses

Designed and made in Lagos. Fitted in Lagos and London.

Lagos

The head workshop, where every design is conceived and made by our seamstresses.

Book in Lagos

London

Open since 2024, for bespoke and ready-to-wear clients in the UK and beyond.

Book in London
Or meet us on a video call