OUR
FOUNDER

IFEDAYO is the founder and creative force behind Softouch Couture, a fashion brand celebrated for its timeless elegance and innovative designs. Her journey into the world of fashion began at a young age, inspired by the influence of a family friend who introduced her to the art of sewing and designing. This early mentorship ignited a deep passion for fashion that has guided her ever since.

While pursuing her education, IFEDAYO didn’t wait to chase her dreams. She began honing her skills during her university days, using her creativity to design and craft unique pieces for friends, family, and early clients. Her university years became a pivotal time for her growth, as she gained hands-on experience that allowed her to refine her talent and build a budding reputation for her distinctive style.

Eager to deepen her knowledge and take her craft to the next level, IFEDAYO enrolled in a prestigious fashion institute. There, she mastered the technical and artistic aspects of fashion design, including garment construction, fabric selection, and trend analysis. This formal education, combined with the practical experience she gained while designing at university, became the foundation for launching Softouch Couture.

Softouch Couture has since grown into a brand known for its exquisite attention to detail, personalized designs, and ability to cater to diverse tastes and occasions. Whether crafting bespoke bridal gowns, couture outfit or chic ready-to-wear pieces, and traditional designs, IFEDAYO is committed to bringing her clients’ visions to life with elegance and precision.

Her unique journey starting from a passion sparked by a family friend, developing her skills during university, and formalizing her expertise through professional training has shaped her into the trailblazer she is today. Under her leadership, Softouch Couture continues to flourish, earning acclaim for its originality and craftsmanship.

As a designer, IFEDAYO is driven by the belief that fashion is not just about clothing but about expressing individuality and telling stories. Her dedication to innovation, combined with her ability to stay connected to her roots, has made her a role model for aspiring designers. With Softouch Couture, she remains focused on redefining fashion, one masterpiece at a time.